Legacy.com · Premium Programmatic

Premium, brand-safe placements in a trusted environment.

Every month, millions of people visit Legacy to remember and celebrate the people they love. Reach them with relevant, respectful messages through the platforms you already use.

30M+

People visiting each month

60M+

Visits each month

115M

Pages read each month

3M+

Subscribers who chose to stay connected

Why Meaningful Moments Matter

During life’s biggest moments, people look for guidance, support, and services they can trust. Legacy is where they come to remember, plan, and lean on one another, which makes it a uniquely trusted place for brands to show up in a helpful way.

Amazon Advertising

68%

of people change how they spend during a major life event

Google Life Events

175%

increase in brand interest during major life moments

Why Legacy

A one-of-a-kind, trusted environment

Legacy is the leading destination for remembering and celebrating life, and readers trust us to keep it respectful.

Privacy-first by design

Relevant reach built on our own first-party relationships with readers, with no dependence on third-party cookies.

Direct, transparent supply

Full transparency on placement and context, so you always know where your message appears.

Messages That Help

The brands that do best on Legacy are the ones that make life a little easier for our readers.

Planning and guidance

Resources that help families plan ahead and make confident decisions.

Insurance · Finance · Healthcare · Senior Care

Everyday support

The practical things families need when life gets busy, from travel to meals to thoughtful gifts.

CPG · Retail · Travel

Remembrance and heritage

Ways to honor a life, explore family history, and find comfort and community.

Genealogy · Grief Support · Nonprofit · Heritage Travel

Audience Snapshot

61% female · Skews 55+ · Interests include life insurance, real estate, personal finance, and home & garden

See It in Action

Placements run across all of Legacy, not just obituaries. Reach readers on news, advice and support, and resources content, on desktop and mobile.

Example ad placements on Legacy obituary, news, advice, and resources pages

ObituariesNewsAdvice & SupportResources

Standard IAB display · Billboard · Mobile sticky · High-impact overlay · Floating video

Placements + How to Buy

70%+ Viewability

Strong viewability on premium placements, so your message is actually seen.

ID Cookieless Ready

Compatible with leading cookieless identity solutions.

✓ Brand-Safe Supply

Direct from the publisher, with clean ads.txt and premium-quality placements.

D+V Display + Video

Standard IAB display, high-impact formats, and video across desktop and mobile.

How to Buy

Available through the leading SSPs and DSPs you already work with.
Deal Types: Private Auction · Preferred Deal · Programmatic Guaranteed
Reach out to our team for platform details and package options.

Let’s build your deal.

Reach out to set up a PMP or talk through which audiences and placements fit your campaign.

Amit Grover

Director, Programmatic Partnerships

agrover@legacy.com

Kara Boeshaar

Director, Programmatic Advertising

kboeshaar@legacy.com