Legacy.com Advertising
Media Kit
Everything advertising partners need in one place – audience data, ad products, brand assets, and how to reach us.
About Legacy
The largest online tribute platform in the U.S.
Legacy.com is home to the largest collection of online obituaries in the world, gathered from newspapers, funeral homes, and families themselves – reaching readers at life’s most meaningful moments.
✓ Newspapers
✓ Funeral Homes
✓ Consumers
30M+
Monthly Uniques
60M+
Monthly Sessions
115M
Monthly Page Views
3M+
Opted-In Subscribers
Audience & Demographics
90%
Located in the U.S.
57%
Female
43%
Male
★ End-of-Life Planning
Insurance, finance, healthcare, senior care.
★ Immediate Resources
CPG, retail, travel – active purchase mode.
★ Memorialization
Genealogy, grief support, nonprofit, heritage travel.
First-party, cookieless-ready targeting – no third-party cookie dependency.
Content Verticals
Obituaries
The core product – millions of tributes published monthly.
News, Advice & Support
Celebrity obituaries, end-of-life planning, and grief resources.
Resources Hub
A trusted destination for families seeking support and services.
In Memoriam Campaigns
Dedicated awareness-month sponsorships and permanent memorial pages.
Ad Product Catalog
Charities
• Charity Links in Obituaries (CLIO+)
• Featured Charities Directory
• Display Advertising
Brands
• Contextual Display Advertising
• Standard Display Ads
• Premium Web Interstitial Ads
• Re-Targeted Ads
• Content Sponsorship
• YouTube Sponsored Message
• Resources Placement
Programmatic
SSPs: Magnite, Index Exchange, TripleLift, PubMatic, OpenX
DSPs: The Trade Desk, DV360, Amazon DSP, Yahoo, Xandr
Deal Types: Private Auction, Preferred Deal, Programmatic Guaranteed
Branding Kit
Brand colors:
#1A2E3B
#C9A84C
#F5F1EA
Brand Approval Required
All use of the Legacy name, logo, and brand assets must be approved by Legacy prior to use. Contact the advertising team before publishing any co-branded materials.
Questions about this media kit?
Contact the advertising team – we’re happy to help.
