Charity Partnership Opportunities

Honoring lives. Inspiring meaningful giving.

Legacy helps families honor the people they love by supporting the causes that mattered most to them. Partner with us to make memorial giving simple and meaningful.

35M
People visiting each month to remember and celebrate
$50M+
Given to nonprofits in memory of loved ones since 2021
85%+
Of U.S. obituaries shared through Legacy
45+
Leading charities partnered

Our Audience

Legacy brings together obituaries shared by newspapers, funeral homes, and families themselves, along with the friends and loved ones who gather to honor them.

90%
U.S.
57%
Female
61%
Age 45+
Ways to Partner
Mix & Match
CLIO+ Memorial Giving example
CLIO+ Memorial Giving
When a family asks for memorial gifts to your organization, CLIO+ makes it easy for friends and loved ones to give, right where they’re remembering.
✓ Giving at the moment of remembrance
✓ A simple path to your donation page
✓ Honors the family’s wishes
Featured Charities Directory
When families ask that gifts go to “a charity of your choice,” Legacy helps friends find a meaningful cause to honor their loved one.
✓ Browse by cause to honor a life
✓ Profile with logo, photos, and description
✓ Connects donors to your website
Featured Charities Directory example
Display Advertising example
Display Advertising
Share your mission with an audience that shares your values and cares about community. Available directly or programmatically.
✓ Builds awareness for your cause
✓ Thoughtful, relevant placements
✓ Programmatic packages available

In Good Company

American Heart Association
World Central Kitchen
Wounded Warrior Project
St. Jude Children's Research Hospital

and 40+ more

Looking for a meaningful way to share your cause with the Legacy community?

“In Memoriam” Awareness Campaign

Lead a month of remembrance for your cause.

Partner with Legacy on a dedicated awareness month, such as Breast Cancer Awareness Month, Heart Month, and more.

In Memoriam campaign page on mobile
Lead an awareness month
Your organization is featured in a dedicated campaign across Legacy, honoring notable figures and stories connected to the cause.
Created by Legacy’s editorial team
Our in-house team creates and shares it for you, with thoughtful storytelling reaching 35M+ readers and social followers.
Inspiring gifts to your cause
Every part of the campaign invites readers to give directly to your organization, so a month of awareness brings results you can see.

A Lasting Tribute

A permanent “In Memoriam” memorial page

The campaign month ends. The memorial page does not.

A place to remember
Continually updated to honor notable people and stories connected to your cause.
Thoughtfully curated
Selected with care by our editorial team to reflect your mission.
Respectful storytelling
Your organization is recognized as the sponsor of a thoughtful editorial feature.
Everywhere families are
Designed for every device and shared across Legacy’s site, newsletters, and social channels.

On Its Own or Bundled

A one-time cause-month partnership. Run it on its own, or pair it with our other charity programs as a single partnership.

Let’s get started
We’d love to help you honor your cause.
Sarah Pinckney
Account Executive
spinckney@legacy.com
Connie Walsh
VP, Advertising
cwalsh@legacy.com
Legacy across devices