The Creative Spec Sheet
Everything your team needs to build creative for Legacy — every advertising product, its supported ad sizes, and a visual reference for each. Reach families at a meaningful moment, respectfully and beautifully.
Where 35 million people come to remember
Your creative appears alongside the stories families are actively reading — a considered, high-attention moment. Every unit is built to sit respectfully within the Legacy experience.
Products & supported sizes
Four core creative programs. Each shows the exact ad units it accepts, with a visual reference for every size. Dimensions are in pixels, width × height.
Standard Display Ads
Reach families across Legacy's News, Advice, and Support content — where 500K monthly visitors read notable obituaries, research end-of-life planning, and find grief support. Standard units run responsively across desktop and mobile.
Premium Web Interstitial Ads
Full-page takeover ads triggered when a user moves between pages, or returns to an inactive tab. Capped at one view per user every 6 hours for a high-impact, respectful experience. Targets Legacy's News, Advice, and Support content.
Re-Targeted Ads
Segment visitors who viewed an obituary mentioning terms you and your team define. Those users become eligible to see your message on non-obituary pages for the next 30 days — introducing your brand in a respectful time and place.
Content Sponsorship
Provide a sponsored article that sits as the top result on the Resources Hub most aligned with your brand for the campaign duration, plus a fixed, exclusive takeover banner on that hub. Legacy drives traffic with onsite promotion.
For optimal performance, a designated landing page is recommended for the user journey — proving validity and building trust with families after the click.
Run 2–4 creatives at once so we can identify the strongest performer rather than testing a single execution.
Give each set 3–6 months in market for a full read on performance before a creative refresh.
Talk with the Legacy Advertising team
We're glad to help you plan a campaign or review creative. Reach out any time — we're happy to partner with you.
Legacy helps families share and preserve the stories of those they love — for today, and for generations to come.